The latest Google Generative AI search gives you easier and more visual ways to find and digest information.
The web is home to a huge range of information and perspectives. Within this sea of content, Google wants to make it faster and easier for you to find what you’re looking for.
With Google’s generative AI-powered Search experience (SGE), you can quickly get up to speed on a new topic, uncover quick tips for your specific questions or discover products and things to consider — with article links to dig deeper. Google is constantly working to improve this experience in a variety of ways; big and small. Here are three recent updates that make SGE even more helpful.
1. Get a better understanding through images and videos
Sometimes, it’s more powerful to understand something by seeing it — so Google recently brought images to even more AI-powered overviews. For example, when you search for something like “tiniest birds of prey,” you’ll quickly be able to reference what the bird looks like and get relevant information from the web. And over the next week, you’ll begin to see videos within some overviews where it’s helpful to see something in motion, such as a demonstration of a yoga pose, or how to get stains out of marble.
2. Get your AI-powered overviews, faster
Whether you’re simply looking for somewhere to grab lunch nearby or researching something more complex, like how to upgrade your apartment on a budget, Google knows you want your information quickly. Google recently made a major improvement that reduces the time it takes to generate AI overviews by half – and it is continually improving so you’ll see even faster responses over time.
3. Learn more when something catches your interest
SGE is designed to be a jumping-off point for exploring helpful information on the web, with links to search results included alongside each AI overview. To help you better understand how recent the information is from these web pages, Google recently added publish dates to links. And they are continuing to experiment with new, easier ways for people to find web pages that support information in AI overviews.
As it is shared, in this experience, Search ads will continue to appear in dedicated ad slots throughout the page. You can find and test out this experiment today in Search Labs in the Google app (Android and iOS), or on Chrome desktop.
