The exciting news to X Content Creators on X, formerly Twitter, is that Elon Musk has begun to pay Content Creators on X platform a share of the Ad Revenues on the platform. A Content Creator in Nigeria has shown his pay advice where he received N260,000 from X.
Three (3) Conditions are set by the Micro-blogging platform for one to be eligible to share in the ad revenue:
1. The User must subscribe to Twitter’s Blue, a paid subscription service of the platform to become a Verified User. In Nigeria, it is about N4,300 monthly (plus FX rate considerations)
2. Must have at least Five Hundred (500) followers
3. Must have at least fifteen (15) million posts impression within the last 3 months.
What is the meaning of Impression on Twitter?
On Twitter, an impression refers to the number of times a tweet has been displayed on users’ screens. This includes any time the tweet shows up in a user’s timeline, search results, or other areas of the platform. Each time a tweet is viewed, it counts as one impression. Impressions are often used as a metric to gauge the reach and visibility of a tweet or a Twitter account’s overall content. It is important to note that impressions can be higher than the actual number of followers a user has, as tweets can be seen by people who don’t follow the account directly through retweets, likes, and other forms of engagement.
To do the maths:
15 million / 90 days = 167,000 impressions per day.
From the arithmetic above, an average of 167,000 impressions a day are needed to achieve 15 million impressions in 90 days.
Impliedly, this requires posted content must be engaging, and the user must be consistent.
Destiny Young
Content Creator
